Sustainability

Fewer, better, longer.

We are early in this work and would rather describe what we actually do than make claims we cannot evidence.

Flat-lay of Active Origins bras and tops in the core palette — The core range laid out — every fabric tested for opacity, recovery and pilling before a style is approved.

Materials

We prioritise fabrics with recycled content where performance allows, and we specify durability targets — pilling, opacity and elastic recovery — before a style is approved.

Manufacturing

We work with a small group of long-term manufacturing partners. Order volumes are planned to limit overproduction, and we repeat successful styles rather than churning the range each season.

Packaging

Orders ship in recyclable packaging with the minimum of inserts. We are working to remove single-use plastic from the polybags used between factory and warehouse.

Longevity

The most sustainable garment is the one you keep. Care guidance ships with every order, and we hold spare stock of core colours so a favourite can be replaced rather than redesigned.

Cold wash, no fabric softener, dry flat away from direct heat.

We do not currently hold third-party sustainability certifications. If that changes, this page will be updated with the specific standard and scope.